AMG intimately knows the demographics of arenas. We deal with it daily. We often work with clients and their media buying agencies to review and analyse approaches that best target their niche, core or desired demographic. Understanding the demographics in arena facilities is important and we are there to assist however we can.
Some key data for Atlantic Canadian arenas:
- 76% of arena visitors are in the prime advertising demographic of ages 18-49.
- 20% of visitors are aged 18-24.
- 14% of visitors are aged 50+.
- 10% of visitors are under 18 years of age.
- 54% of arena visitors’ annual household income is $100,000+.
- 72% of arena visitors’ annual household income is $75,000 – $99,999.
- 55% of arena visitors are male and 45% female